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person:"Fantapié Altobelli, Claudia"
~language:"eng"
~person:"Madhani, Pankaj M."
~subject:"Relationship marketing"
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22
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Lieferkette
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Fantapié Altobelli, Claudia
Madhani, Pankaj M.
Kumar, V.
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Grönroos, Christian
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Verhoef, Peter C.
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Palmatier, Robert W.
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Stango, Victor
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Sheth, Jagdish N.
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Bruhn, Manfred
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Donthu, Naveen
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Eisingerich, Andreas B
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Fanelli, Duke
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Building a customer-focused culture in organisations : developing 7Cs model
Madhani, Pankaj M.
- In:
International journal of business excellence
16
(
2018
)
2
,
pp. 199-232
Persistent link: https://www.econbiz.de/10011966955
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2
Brand communities for fast moving consumer goods : an empirical study of members' behavior and the economic relevance for the marketer
Meister, Sandra
-
2012
Persistent link: https://www.econbiz.de/10009542441
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