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person:"Fink, Janet S."
~person:"Ko, Yong Jae"
~subject:"Markenartikel"
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Fink, Janet S.
Ko, Yong Jae
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Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals
Arai, Akiko
;
Ko, Yong Jae
;
Asada, Akira
;
Connaughton, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10014292948
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2
Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Chang, Yonghwan
;
Ko, Yong Jae
;
Carlson, Brad D.
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 497-510
Persistent link: https://www.econbiz.de/10011943509
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