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person:"Ford, David"
~language:"eng"
~person:"Homburg, Christian"
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B-to-B-Marketing
13
Business-to-business marketing
13
Lieferantenmanagement
6
Supplier relationship management
6
Beziehungsmarketing
5
Business-to-Business-Marketing
5
Relationship marketing
5
business-to-business marketing
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Marketing management
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Marketingmanagement
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Ford, David
Homburg, Christian
Johnston, Wesley J.
22
Kleinaltenkamp, Michael
22
Svensson, Göran
22
Naudé, Peter
21
Lindgreen, Adam
19
Henneberg, Stephan
18
Kowalkowski, Christian
17
Sharma, Arun
16
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Di Benedetto, C. Anthony
13
Geiger, Ingmar
13
Grewal, Rajdeep
13
Keränen, Joona
13
Lilien, Gary L.
13
Brennan, Ross
12
Cova, Bernard
12
Terho, Harri
12
Agnihotri, Raj
11
Ellis, Nick
11
Kumar, V.
11
Rangarajan, Deva
11
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Schmitz, Christian
10
Snehota, Ivan
10
Sridhar, Shrihari
10
Woodside, Arch G.
10
Ahearne, Michael
9
Backhaus, Klaus
9
Christodoulides, George
9
Corsaro, Daniela
9
Ehret, Michael
9
Jacob, Frank
9
Mora Cortez, Roberto
9
Sharma, Piyush
9
Zolkiewski, Judy
9
Brown, Brian P.
8
Casidy, Riza
8
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Journal of marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
Rethinking marketing : developing a new understanding of markets
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ECONIS (ZBW)
14
USB Cologne (EcoSocSci)
4
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
Saved in:
3
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
4
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
5
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
6
The theory and practice of business networking
Ford, David
;
Mouzas, Stefanos
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 433-442
Persistent link: https://www.econbiz.de/10009766108
Saved in:
7
Initial relationship development in new business ventures
La Rocca, Antonella
;
Ford, David
;
Snehota, Ivan
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1025-1032
Persistent link: https://www.econbiz.de/10010223473
Saved in:
8
How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian
;
Jensen, Ove
;
Hahn, Alexander
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
Saved in:
9
IMP and service-dominant logic : divergence, convergence and development
Ford, David
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 231-239
Persistent link: https://www.econbiz.de/10008934049
Saved in:
10
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
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