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person:"Ford, David"
~person:"Homburg, Christian"
~person:"Pepels, Werner"
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Search: subject_exact:"Business marketing"
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B-to-B-Marketing
34
Business-to-business marketing
34
Lieferantenmanagement
15
Supplier relationship management
15
Business-to-Business-Marketing
12
Deutschland
8
Germany
8
Marketing management
8
Marketingmanagement
8
Beziehungsmarketing
6
Relationship marketing
6
Theorie
5
Theory
5
business-to-business marketing
5
Brand management
4
Consumer behaviour
4
Firm performance
4
Konsumentenverhalten
4
Markenführung
4
Unternehmenserfolg
4
Bundling strategy
3
Leistungsbündel
3
Salespeople
3
Selling
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Verkauf
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Brand
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Brand image
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Business-to-business
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Causality analysis
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Customer value
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Dynamic investment appraisal
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Dynamische Investitionsrechnung
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Economics of information
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Erfolgsfaktor
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German
25
English
18
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Ford, David
Homburg, Christian
Pepels, Werner
Kleinaltenkamp, Michael
55
Backhaus, Klaus
34
Johnston, Wesley J.
22
Svensson, Göran
22
Naudé, Peter
21
Henneberg, Stephan
19
Lindgreen, Adam
19
Geiger, Ingmar
18
Baumgarth, Carsten
17
Jacob, Frank
17
Kowalkowski, Christian
17
Sharma, Arun
16
Voeth, Markus
16
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Lilien, Gary L.
14
Schmitz, Christian
14
Di Benedetto, C. Anthony
13
Grewal, Rajdeep
13
Hofmaier, Richard
13
Keränen, Joona
13
Plinke, Wulff
13
Weiber, Rolf
13
Brennan, Ross
12
Cova, Bernard
12
Pförtsch, Waldemar A.
12
Terho, Harri
12
Agnihotri, Raj
11
Ellis, Nick
11
Kumar, V.
11
Rangarajan, Deva
11
Ahearne, Michael
10
Ehret, Michael
10
Ivens, Björn Sven
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
10
Sridhar, Shrihari
10
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Springer Fachmedien Wiesbaden
1
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Journal of marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Die Betriebswirtschaft : DBW
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Gabler Edition Wissenschaft
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Praktische Betriebswirtschaft
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Research
1
Rethinking marketing : developing a new understanding of markets
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
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ECONIS (ZBW)
36
USB Cologne (EcoSocSci)
7
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Kundenrückgewinnungsmanagement : organisationale Erfolgsfaktoren und Besonderheiten des Business-to-Business Kontexts
Gwinner, Olivia
-
2019
Persistent link: https://www.econbiz.de/10011989967
Saved in:
3
Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
Saved in:
4
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
5
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
6
B2B-Handbuch General Management : Unternehmen marktorientiert steuern
Pepels, Werner
(
contributor
);
Birker, Klaus
(
contributor
)
-
2008
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003772650
Saved in:
7
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
8
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10009672883
Saved in:
9
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
10
The theory and practice of business networking
Ford, David
;
Mouzas, Stefanos
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 433-442
Persistent link: https://www.econbiz.de/10009766108
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