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person:"Ford, David"
~person:"Homburg, Christian"
~subject:"Supplier relationship management"
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Search: subject_exact:"Business marketing"
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Supplier relationship management
B-to-B-Marketing
22
Business-to-business marketing
22
Lieferantenmanagement
9
Business-to-Business-Marketing
8
Deutschland
7
Germany
7
Beziehungsmarketing
6
Relationship marketing
6
business-to-business marketing
5
Brand management
4
Consumer behaviour
4
Firm performance
4
Konsumentenverhalten
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Markenführung
4
Marketing management
4
Marketingmanagement
4
Theorie
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Theory
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Unternehmenserfolg
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Bundling strategy
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Leistungsbündel
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Salespeople
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Selling
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Verkauf
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Befragung
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Brand
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Brand image
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Business-to-business
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Causality analysis
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Economics of information
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Erfolgsfaktor
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Estimation
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Ford, David
Homburg, Christian
Svensson, Göran
19
Kleinaltenkamp, Michael
18
Ulaga, Wolfgang
12
Naudé, Peter
11
Kowalkowski, Christian
10
Sharma, Arun
10
Johnston, Wesley J.
9
Sharma, Piyush
9
Casidy, Riza
8
Corsaro, Daniela
8
Høgevold, Nils M.
8
Jacob, Frank
8
Keränen, Joona
8
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Rodríguez, Rocío
7
Sridhar, Shrihari
7
Agnihotri, Raj
6
Backhaus, Klaus
6
Brennan, Ross
6
Henneberg, Stephan
6
La Rocca, Antonella
6
Nyadzayo, Munyaradzi W.
6
Pepels, Werner
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Voeth, Markus
6
Zolkiewski, Judy
6
Andersen, Poul Houman
5
Barnes, Bradley R.
5
Chatterjee, Sheshadri
5
Christodoulides, George
5
Cova, Bernard
5
Ehret, Michael
5
Gil Saura, Irene
5
Grewal, Rajdeep
5
Holmlund, Maria
5
Høgevold, Nils
5
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Journal of marketing
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Die Betriebswirtschaft : DBW
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of the Academy of Marketing Science
1
Rethinking marketing : developing a new understanding of markets
1
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ECONIS (ZBW)
9
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
3
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
4
Initial relationship development in new business ventures
La Rocca, Antonella
;
Ford, David
;
Snehota, Ivan
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1025-1032
Persistent link: https://www.econbiz.de/10010223473
Saved in:
5
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
Homburg, Christian
(
ed.
);
Totzek, Dirk
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904879
Saved in:
6
Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian
;
Stock-Homburg, Ruth
;
Kühlborn, Sven
- In:
Die Betriebswirtschaft : DBW
65
(
2005
)
6
,
pp. 537-562
Persistent link: https://www.econbiz.de/10003212685
Saved in:
7
Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian
-
2005
Persistent link: https://www.econbiz.de/10013430687
Saved in:
8
Interactions between suppliers and customers in business markets
Ritter, Thomas
;
Ford, David
- In:
Rethinking marketing : developing a new understanding …
,
(pp. 99-116)
.
2004
Persistent link: https://www.econbiz.de/10002406610
Saved in:
9
The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian
;
Stock-Homburg, Ruth
-
2003
Persistent link: https://www.econbiz.de/10002512381
Saved in:
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