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person:"Foxall, Gordon R."
~person:"Capriello, Antonella"
~subject:"Verkaufsförderung"
~type_genre:"Aufsatz im Buch"
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Verkaufsförderung
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Sales promotion
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Food retailing
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Foxall, Gordon R.
Capriello, Antonella
Riboldazzi, Sabina
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Valdimar Sigurdsson
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Engilbertsson, Halldor
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Esch, Franz-Rudolf
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Kircova, Ibrahim
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Consumer behavior analysis : (a) rational approach to consumer choice
2
Strategic corporate communication in the digital age
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ECONIS (ZBW)
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Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491525
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2
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491561
Saved in:
3
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
4
The effects of a point-of-purchase display on relative sales : an in-store experimental evaluation
Valdimar Sigurdsson
;
Engilbertsson, Halldor
;
Foxall, …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 173-184)
.
2013
Persistent link: https://www.econbiz.de/10009740373
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