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person:"Fritz, Wolfgang"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Rita, Paulo"
~subject:"Internet marketing"
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Internet marketing
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Fritz, Wolfgang
Rita, Paulo
Loureiro, Sandra Maria Correia
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Assimakopoulos, Costas
4
Boutsouki, Christina
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Ibrahim, Blend
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International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
11
European research on management and business economics
2
Journal of marketing communications
2
European journal of management and business economics : EJM&BE
1
Interaktives Marketing
1
International journal of technology marketing : IJTMkt
1
Journal of air transport management
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of retailing and consumer services
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Markteintritts-Management : Probleme, Strategien, Erfahrungen
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
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ECONIS (ZBW)
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1
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
2
Is this the beginning of the end for retail websites? : a professional perspective
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
Saved in:
3
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
4
Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
5
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
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