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person:"Fritz, Wolfgang"
~isPartOf:"Journal of advertising research"
~person:"Pitt, Leyland F."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossar enthalten"
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Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
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