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person:"Fritz, Wolfgang"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Jung, Timothy"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Virtuelle Realität"
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Journal of promotion management : innovations in planning and applied research
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
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Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
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