Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer
Daniela Langaro, Pedro Oliveira, Sandra Maria Correia Loureiro
| Year of publication: |
2022
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| Authors: | Langaro, Daniela ; Oliveira, Pedro ; Loureiro, Sandra Maria Correia |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 28.2022, 6, p. 729-748
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| Subject: | purchase intention | soccer industry | soccer spectatorship | technology acceptance model | use intention | Virtual reality | Fußball | Football | Virtuelle Realität | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Profisport | Professional sports | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2021.2015517 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013277302