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person:"Fritz, Wolfgang"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Goldfarb, Avi"
~person:"Peitz, Martin"
~subject:"Internet marketing"
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Online-Marketing
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Fritz, Wolfgang
Goldfarb, Avi
Peitz, Martin
Balseiro, Santiago R.
5
Tucker, Catherine
5
Ghose, Anindya
4
Bapna, Ravi
3
Chintagunta, Pradeep K.
3
Besbes, Omar
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Burtch, Gordon
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Dellarocas, Chrysanthos
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Desai, Preyas S.
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Despotakis, Stylianos
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Dukes, Anthony
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Ipeirotis, Panagiotis G.
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Lambrecht, Anja
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Li, Beibei
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Lin, Mingfeng
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Nair, Harikesh
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Ofek, Elie
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Zhang, Heng
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Management science : journal of the Institute for Operations Research and the Management Sciences
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Discussion papers / CEPR
2
Journal of marketing research : JMR
2
Review of industrial organization : RIO
2
California management review
1
Discussion paper
1
Economics of innovation and new technology
1
Handbook of media economics ; volume 1
1
Handbook of the economics of marketing : Volume 1
1
Handbook of the economics of marketing ; Volume 1
1
Information systems research : ISR
1
Interaktives Marketing
1
International journal of industrial organization
1
Journal of competition law & economics
1
Journal of economics & management strategy : JEMS
1
MIT Sloan Research Paper
1
Market investigations : a new competition tool for Europe?
1
Marketing letters : a journal of research in marketing
1
Markteintritts-Management : Probleme, Strategien, Erfahrungen
1
NET Institute Working Paper
1
Research
1
Rotman School of Management Working Paper
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
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ECONIS (ZBW)
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Standardization and the effectiveness of online advertising
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
61
(
2015
)
11
,
pp. 2707-2719
Persistent link: https://www.econbiz.de/10011409130
Saved in:
2
Privacy regulation and online advertising
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
57
(
2011
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10008858568
Saved in:
3
Search engine advertising : channel substitution when pricing ads to context
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
57
(
2011
)
3
,
pp. 458-470
Persistent link: https://www.econbiz.de/10008988421
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