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person:"Fritz, Wolfgang"
~person:"Pitt, Leyland F."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie"
~type_genre:"Glossar enthalten"
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19
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12
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11
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9
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8
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8
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5
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5
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Fritz, Wolfgang
Pitt, Leyland F.
Dwivedi, Yogesh Kumar
63
Law, Chun Hung Roberts
47
Wirtz, Bernd W.
45
Law, Rob
40
Whinston, Andrew B.
39
Alt, Rainer
37
Skiera, Bernd
37
Gerpott, Torsten J.
33
Goldfarb, Avi
33
Rana, Nripendra P.
32
Ghose, Anindya
31
Spann, Martin
31
Tucker, Catherine
31
Hinz, Oliver
29
Karjaluoto, Heikki
28
Kauffman, Robert J.
28
Smith, Alan D.
27
Tan, Yong
27
Dennis, Charles
26
Harrigan, Paul
26
Lu, Yaobin
26
Papagiannidis, Savvas
26
Qiu, Liangfei
26
Rita, Paulo
26
Ruyter, Ko de
26
Wang, Bin
26
Flavián Blanco, Carlos
25
Füller, Johann
25
Loureiro, Sandra Maria Correia
25
Pauwels, Koen
25
Vrontis, Demetris
25
Filieri, Raffaele
24
Greenstein, Shane M.
24
Huang, George Q.
24
Luo, Xin
24
Benbasat, Izak
23
Cheng, T. C. E.
23
Hajli, Nick
23
Khare, Arpita
23
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Business horizons
8
International journal of wine business research : IJWBR
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International review of entrepreneurship : IRE
2
Journal of financial services marketing : JFSM
2
Psychology & marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Direct marketing : an international journal
1
European journal of marketing
1
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1
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1
Jahrbuch der Absatz- und Verbrauchsforschung
1
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1
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1
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1
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1
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1
MIS quarterly executive
1
Marketing intelligence & planning
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ECONIS (ZBW)
38
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38
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1
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
2
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
3
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Saved in:
4
Das
Internet
der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
Wagner, Udo
(
ed.
);
Fritz, Wolfgang
(
honouree
); …
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009243480
Saved in:
5
Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia
;
Plangger, Kirk
;
Cai, Feng
;
Campbell, …
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 718-744
Persistent link: https://www.econbiz.de/10014226003
Saved in:
6
Addictive de-vices : a public policy analysis of sources and solutions to digital addiction
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Campbell, Colin L.
- In:
Journal of public policy & marketing
38
(
2019
)
4
,
pp. 451-468
Persistent link: https://www.econbiz.de/10012534260
Saved in:
7
Just when you thought it was safe to go back into the Web : marketing meets Web 2.0, social media, and creative consumers
Pitt, Leyland F.
;
Berthon, Pierre R.
- In:
Business horizons
54
(
2011
)
3
,
pp. 181-183
Persistent link: https://www.econbiz.de/10009126418
Saved in:
8
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
9
Special issue : Untangling the web : exploring the boundaries of social media and consumer generated content
Pitt, Leyland F.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009424870
Saved in:
10
From whence it came : understanding source effects in consumer-generated advertising
Steyn, Peter
;
Ewing, Michael
;
Heerden, Gené van
;
Pitt, …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 133-160
Persistent link: https://www.econbiz.de/10008936314
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