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person:"Fritz, Wolfgang"
~person:"Wirtz, Bernd W."
~subject:"Success factor"
~type_genre:"Article in journal"
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Success factor
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Fritz, Wolfgang
Wirtz, Bernd W.
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International journal of electronic business : IJEB
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ECONIS (ZBW)
6
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1
Success factors of brand community management in social media
Göttel, Vincent
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
International journal of electronic business : IJEB
16
(
2021
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012508936
Saved in:
2
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
3
Erfolgswirkung des internetbasierten Supply Chain Managements
Wecker, Roman
;
Wirtz, Bernd W.
- In:
Journal of business economics : JBE
77
(
2007
)
9
,
pp. 911-954
Persistent link: https://www.econbiz.de/10003532565
Saved in:
4
Strategische Erfolgsfaktoren in der Internetökonomie
Wirtz, Bernd W.
;
Olderog, Torsten
;
Schwarz, Joachim
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
55
(
2003
)
1
,
pp. 60-77
Persistent link: https://www.econbiz.de/10001735770
Saved in:
5
Strategies for the reduction of purchase risk as a determining factor for the success of online retailing
Wirtz, Bernd W.
;
Olderog, Torsten
- In:
Yearbook of marketing and consumer research
5
(
2007
),
pp. 83-104
Persistent link: https://www.econbiz.de/10003747246
Saved in:
6
Strategien zur Reduktion des Einkaufsrisikos als Determinanten des Erfolgs im Online-Handel
Wirtz, Bernd W.
;
Olderog, Torsten
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
1
,
pp. 19-41
Persistent link: https://www.econbiz.de/10003330541
Saved in:
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