An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Oliver T. Kurtz & Bernd W. Wirtz & Paul F. Langer
| Year of publication: |
2021
|
|---|---|
| Authors: | Kurtz, Oliver Tuna ; Wirtz, Bernd W. ; Langer, Paul F. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 54.2021, p. 69-85
|
| Subject: | Location-based advertising | Privacy calculus theory | Purchase intention | Shopping apps | Structural equation modeling | Theory of reasoned action | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Erfolgsfaktor | Success factor | Strukturgleichungsmodell | Structural equation model | Mobile Anwendung | Mobile application | Verbrauchereinstellung | Consumer attitudes | Online-Marketing | Internet marketing | Mobile Business | Mobile business | Datenschutz | Data protection | Mobile Marketing | Mobile marketing | Empirische Methode | Empirical method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2020.08.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012592158