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person:"Fulgoni, Gian M."
~person:"Edelman, Benjamin"
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Fulgoni, Gian M.
Edelman, Benjamin
Kreutzer, Ralf T.
45
Goldfarb, Avi
30
Tucker, Catherine
29
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28
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ECONIS (ZBW)
24
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Are you using the right mobile advertising metrics? : how relevant mobile measures change the cross-platform advertising equation
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 245-249
Persistent link: https://www.econbiz.de/10011756335
Saved in:
2
The market design and policy of online review platforms
Edelman, Benjamin
- In:
Oxford review of economic policy
33
(
2017
)
4
,
pp. 635-649
Persistent link: https://www.econbiz.de/10011952543
Saved in:
3
In the digital world, not everything that can be measured matters : how to distinguish "valuable" from "nice to know" among measures of consumer engagement
Fulgoni, Gian M.
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 9-13
Persistent link: https://www.econbiz.de/10011486031
Saved in:
4
Fraud in digital advertising : a multibillion-dollar black hole : how marketers can minimize losses caused by bogus web traffic
Fulgoni, Gian M.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 122-125
Persistent link: https://www.econbiz.de/10011517999
Saved in:
5
Design of search engine services : channel interdependence in search engine results
Edelman, Benjamin
;
Lai, Zhenyu
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 881-900
Persistent link: https://www.econbiz.de/10011648391
Saved in:
6
Competing ad auctions : multi-homing and participation costs
Ashlagi, Itai
;
Edelman, Benjamin
;
Lee, Hoan Soo
-
2010
Persistent link: https://www.econbiz.de/10003933286
Saved in:
7
"Sponsored links" or "advertisements"? : measuring labeling alternatives in internet search engines
Edelman, Benjamin
;
Gilchrist, Duncan Sheppard
-
2010
Persistent link: https://www.econbiz.de/10008729322
Saved in:
8
How brands using social media ignite marketing and drive growth : measurement of paid social media appears solid but are the metrics for organic social overstated?
Fulgoni, Gian M.
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 232-236
Persistent link: https://www.econbiz.de/10011397034
Saved in:
9
Digital word of mouth and its offline amplification : a holistic approach to leveraging and amplifying all forms of WOM
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 18-21
Persistent link: https://www.econbiz.de/10010520799
Saved in:
10
Risk, information, and incentives in online affiliate marketing
Edelman, Benjamin
;
Brandi, Wesley
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010526414
Saved in:
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