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person:"Günter, Bernd"
~person:"Bang, Nguyen"
~type:"article"
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Search: subject_exact:"Customer orientation"
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Beziehungsmarketing
35
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35
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19
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Günter, Bernd
Bang, Nguyen
Bruhn, Manfred
70
Homburg, Christian
58
Kumar, V.
57
Han, Heesup
53
Hollebeek, Linda D.
45
Verhoef, Peter C.
39
Herrmann, Andreas
38
Mattila, Anna S.
38
Gil Saura, Irene
37
Huber, Frank
34
Palmatier, Robert W.
33
Svensson, Göran
33
Smith, Alan D.
32
Prentice, Catherine
31
Krafft, Manfred
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Loureiro, Sandra Maria Correia
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Thaichon, Park
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Evanschitzky, Heiner
27
Stauss, Bernd
27
Quach, Sara
26
Walsh, Gianfranco
26
Georgi, Dominik
25
Grewal, Dhruv
25
Agnihotri, Raj
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Hippner, Hajo
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Hyun, Sunghyup Sean
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Karjaluoto, Heikki
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Klaus, Philipp
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Stock-Homburg, Ruth
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Töpfer, Armin
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Wilde, Klaus D.
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Ruyter, Ko de
23
Vrontis, Demetris
23
Eggert, Andreas
22
Gustafsson, Anders
22
Matzler, Kurt
22
Rather, Raouf Ahmad
22
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22
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Asia-Pacific journal of business administration
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Energiewirtschaftliche Tagesfragen : et ; Zeitschrift für Energiewirtschaft, Recht, Technik und Umwelt
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Erfolgsfaktor Mitarbeiter : wirksames Personalmanagement für Kulturbetriebe
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Information technology and management
1
International journal of electronic customer relationship management : IJECRM
1
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
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Marketing in kleinen und mittleren Unternehmen
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Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
Relationship Marketing : Standortbestimmung und Perspektiven ; mit 13 Tabellen
1
Technological forecasting & social change : an international journal
1
The journal of consumer marketing
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The journal of services marketing
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ECONIS (ZBW)
35
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1
Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure
Bang, Nguyen
;
Chen, Junsong
;
Foroudi, Pantea
;
Yu, Xiaoyu
; …
- In:
Journal of strategic marketing
30
(
2022
)
5
,
pp. 443-480
Persistent link: https://www.econbiz.de/10013370891
Saved in:
2
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
3
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
4
Stimulating consumer community creation through a co-design approach
Storvang, Pia
;
Haug, Anders
;
Bang, Nguyen
- In:
International journal of market research
62
(
2020
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012214133
Saved in:
5
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
6
Why do satisfied customers defect? : a closer look at the simultaneous effects of switching barriers and inducements on customer loyalty
Chuah, Stephanie Hui-wen
;
Rauschnabel, Philipp A.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
3
,
pp. 616-641
Persistent link: https://www.econbiz.de/10011707281
Saved in:
7
Constituents and consequences of smart customer experience in retailing
Roy, Sanjit
;
Balaji, M. S.
;
Sadeque, Saalem
;
Bang, Nguyen
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 257-270
Persistent link: https://www.econbiz.de/10011899384
Saved in:
8
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
9
Constructing online switching barriers : examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers
Ezlika Ghazali
;
Bang, Nguyen
;
Mutum, Dilip S.
; …
- In:
Electronic markets : the international journal on …
26
(
2016
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10011666746
Saved in:
10
Electronic CRM and perceptions of unfairness
Yu, Xiaoyu
;
Bang, Nguyen
;
Han, Sung Ho
;
Chen, Cheng-Hao …
- In:
Information technology and management
16
(
2015
)
4
,
pp. 351-362
Persistent link: https://www.econbiz.de/10011398874
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