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person:"Günter, Bernd"
~person:"Krafft, Manfred"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Customer satisfaction"
~subject:"Marktforschung"
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Customer satisfaction
Marktforschung
Beziehungsmarketing
95
Relationship marketing
95
Consumer behaviour
28
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28
Theorie
24
Theory
24
Brand management
22
Markenführung
22
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Günter, Bernd
Krafft, Manfred
Loureiro, Sandra Maria Correia
Han, Heesup
32
Homburg, Christian
27
Mattila, Anna S.
20
Prentice, Catherine
19
Svensson, Göran
19
Bruhn, Manfred
16
Gil Saura, Irene
15
Mittal, Vikas
15
Aksoy, Lerzan
13
Evanschitzky, Heiner
13
Hyun, Sunghyup Sean
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Usman, Osly
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Wong, IpKin Anthony
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Bang, Nguyen
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Bilgihan, Anil
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Gustafsson, Anders
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Huber, Frank
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Kim, Wansoo
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Klaus, Philipp
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Kumar, V.
12
Stock-Homburg, Ruth
12
Balaji, M. S.
11
Bauer, Hans H.
11
Blut, Markus
11
Quach, Sara
11
Rather, Raouf Ahmad
11
Stauss, Bernd
11
Töpfer, Armin
11
Wieseke, Jan
11
Barnes, Donald C.
10
Keiningham, Timothy
10
McColl-Kennedy, Janet R.
10
Van Vaerenbergh, Yves
10
Casidy, Riza
9
Grégoire, Yany
9
Izogo, Ernest Emeka
9
Jang, Soocheong
9
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International journal of hospitality management
2
Journal of retailing and consumer services
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Springer eBook Collection / Business and Economics
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Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
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Betriebswirtschaftliche Studien
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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International journal of business performance management
1
International journal of wine business research : IJWBR
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
1
Journal of business economics : JBE
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Journal of hospitality marketing & management
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Marketing in kleinen und mittleren Unternehmen
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Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
VDI-Studie
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
32
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1
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
2
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
3
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
4
The influence of brand experience and service quality on customer engagement
Prentice, Catherine
;
Wang, Xuequn
;
Loureiro, Sandra …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 50-59
Persistent link: https://www.econbiz.de/10012114115
Saved in:
5
Value get, value give : the relationships among perceived value, relationship quality, customer engagement, and value consciousness
Itani, Omar S.
;
El-Kassar, Abdul-Nasser
;
Loureiro, …
- In:
International journal of hospitality management
80
(
2019
),
pp. 78-90
Persistent link: https://www.econbiz.de/10012058611
Saved in:
6
The role of intrinsic in-flight cues in relationship quality and behavioural intentions : segmentation in less mindful and mindful passengers
Loureiro, Sandra Maria Correia
;
Fialho, Ana Filipa
- In:
Journal of travel and tourism marketing
34
(
2017
)
7
,
pp. 948-962
Persistent link: https://www.econbiz.de/10011757748
Saved in:
7
An asymmetrical approach to understanding configurations of customer loyalty in the airline industry
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 96-107
Persistent link: https://www.econbiz.de/10011743169
Saved in:
8
Wine prestige and experience in enhancing relationship quality and outcomes : wine tourism in Douro
Loureiro, Sandra Maria Correia
;
Cunha, Namércio Pereira da
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 434-456
Persistent link: https://www.econbiz.de/10011814635
Saved in:
9
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
10
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
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