An asymmetrical approach to understanding configurations of customer loyalty in the airline industry
Catherine Prentice, Sandra Maria Correia Loureiro
| Year of publication: |
September 2017
|
|---|---|
| Authors: | Prentice, Catherine ; Loureiro, Sandra Maria Correia |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 38.2017, p. 96-107
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| Subject: | Customer characteristics | Service quality | Customer loyalty | Asymmetrical testing | FsQCA | Dienstleistungsqualität | Beziehungsmarketing | Relationship marketing | Fluggesellschaft | Airline | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2017.05.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011743169