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person:"Günter, Bernd"
~person:"Palmatier, Robert W."
~person:"Verhoef, Peter C."
~person:"Wiedmann, Klaus-Peter"
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Beziehungsmarketing
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Günter, Bernd
Palmatier, Robert W.
Verhoef, Peter C.
Wiedmann, Klaus-Peter
Bruhn, Manfred
113
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
55
Han, Heesup
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Herrmann, Andreas
49
Bauer, Hans H.
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Piller, Frank T.
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Gil Saura, Irene
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Thaichon, Park
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Svensson, Göran
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Töpfer, Armin
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Georgi, Dominik
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Loureiro, Sandra Maria Correia
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Sheth, Jagdish N.
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Schriftenreihe Marketing, Management
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Customer engagement : contemporary issues and challenges
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Edward Elgar E-Book Archive
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of business-to-business marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing research : JMR
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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ECONIS (ZBW)
151
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1
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
2
Grundlagen und Strategie
Günter, Bernd
;
Römhild, Julia
-
2023
-
1. Auflage
Persistent link: https://www.econbiz.de/10014230044
Saved in:
3
How to create successful customer experiences? : an empirical investigation of drivers and outcomes and the development of a practical-oriented measurement concept
Labenz, Franziska
-
2019
Persistent link: https://www.econbiz.de/10012019951
Saved in:
4
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
5
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
6
The impact of hard discounter presence on store satisfaction and store loyalty
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012434278
Saved in:
7
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
8
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
9
Customer experience creation in today's digital world
Verhoef, Peter C.
- In:
The Routledge companion to strategic marketing
,
(pp. 107-122)
.
2021
Persistent link: https://www.econbiz.de/10012498440
Saved in:
10
Dynamic effects of newcomer salespersons' peer relational exchanges and structures on performance
Claro, Danny Pimentel
;
Ramos, Carla
;
Gonzalez, Gabriel R.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 74-92
Persistent link: https://www.econbiz.de/10012288646
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