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person:"Gau, Roland"
~subject:"Analphabetismus"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Subsistence market"
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Consumer behaviour
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Basic needs
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Gau, Roland
Viswanathan, Madhu
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Drupp, Moritz A.
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Hasan, Md. Rajibul
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Lowe, Ben
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Journal of public policy & marketing
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ECONIS (ZBW)
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Subsistence marketplaces : challenges and opportunities
Viswanathan, Madhu
;
Elaydi, Raed
;
Gau, Roland
; …
- In:
Journal of public policy & marketing
38
(
2019
)
1
,
pp. 36-41
Persistent link: https://www.econbiz.de/10012534191
Saved in:
2
Studying low-literate consumers through experimental methods : implications for subsistence marketplaces
Gau, Roland
;
Jae, Haeran
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1683-1691
Persistent link: https://www.econbiz.de/10009683170
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