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person:"Gebauer, Heiko"
~person:"Armstrong, Mark"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
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Gebauer, Heiko
Armstrong, Mark
Kowalkowski, Christian
5
Kohtamäki, Marko
4
Raddats, Chris
3
Fargnoli, Mario
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Haber, Nicolas
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Kleinaltenkamp, Michael
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Parida, Vinit
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Technological forecasting & social change : an international journal
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The journal of business & industrial marketing
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Universia business review : UBR
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ECONIS (ZBW)
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The relationship between digitalization and servitization : the role of servitization in capturing the financial potential of digitalization
Kohtamäki, Marko
;
Parida, Vinit
;
Patel, Pankaj
; …
- In:
Technological forecasting & social change : an …
151
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012229719
Saved in:
2
Services in product-oriented companies : past, present, and future
Gebauer, Heiko
;
Joncourt, Simon
;
Saul, Caroline Jennings
- In:
Universia business review : UBR
(
2016
)
49
,
pp. 32-53
Persistent link: https://www.econbiz.de/10011685960
Saved in:
3
ICT as a catalyst for service business orientation
Kowalkowski, Christian
;
Kindström, Daniel
;
Gebauer, Heiko
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 506-513
Persistent link: https://www.econbiz.de/10009790087
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