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person:"Gerpott, Torsten J."
~language:"eng"
~person:"Polsa, Pia"
~person:"Tähtinen, Jaana"
~subject:"Empirische Methode"
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Gerpott, Torsten J.
Polsa, Pia
Tähtinen, Jaana
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Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Attitudes and behaviors of mobile network operator customers : contributions toward empirically founded marketing strategies for mobile navigation and Internet services
Gerpott, Torsten J.
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2010
-
1., Aufl.
Persistent link: https://www.econbiz.de/10003915259
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Do mobile CRM services appeal to loyalty program customers?
Liljander, Veronica
;
Polsa, Pia
;
Forsberg, Kim
- In:
Emergent strategies for e-business processes, services, …
,
(pp. 59-76)
.
2009
Persistent link: https://www.econbiz.de/10003950306
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Roles for managing in mobile service development nets
Heikkinen, Marko T.
;
Mainela, Tuija
;
Still, Johanna
; …
- In:
Industrial marketing management : the international …
36
(
2007
)
7
,
pp. 909-925
Persistent link: https://www.econbiz.de/10003532844
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