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person:"Geuens, Maggie"
~person:"Houston, Michael J."
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Geuens, Maggie
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1
Assessing the impact of offline URL avertising
Geuens, Maggie
;
Vantomme, Delphine
;
Goessaert, Geert
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749314
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2
Media context and advertising effectiveness : the role of context appreciation and context-ad similarity
Pelsmacker, Patrick de
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749308
Saved in:
3
Picture-word consistency and the elaborative processing of advertisements
Houston, Michael J.
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 359-369
Persistent link: https://www.econbiz.de/10001036474
Saved in:
4
Encoding and media effects on consumer learning deficiencies in the elderly
Cole, Catherine A.
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 55-63
Persistent link: https://www.econbiz.de/10001020973
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