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person:"Gierl, Heribert"
~person:"Andéhn, Mikael"
~subject:"Designation of origin"
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Gierl, Heribert
Andéhn, Mikael
Diamantopoulos, Adamantios
13
Papadopoulos, Nicolas G.
9
Giraldi, Janaina de Moura Engracia
7
Magnusson, Peter
7
Westjohn, Stanford A.
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Campo, Sara
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Coletti, Paolo
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International marketing review
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Journal of business research : JBR
1
Tourism management : research, policies, practice
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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ECONIS (ZBW)
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1
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
2
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
3
From branded exports to traveler imports : building destination image on the factory floor in South Korea
Ryu, Jay Sang
;
L'Espoir Decosta, J.N. Partrick
; …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 298-309
Persistent link: https://www.econbiz.de/10011418428
Saved in:
4
The variable nature of country-to-brand association and its impact on the strength of the country-of-origin effect
Andéhn, Mikael
;
L'Espoir Decosta, J. N. Patrick
- In:
International marketing review
33
(
2016
)
6
,
pp. 851-866
Persistent link: https://www.econbiz.de/10011630385
Saved in:
5
Place-of-origin effects on brand equity : explicating the evaluative pertinence of product categories and association strength
Andéhn, Mikael
-
2013
Persistent link: https://www.econbiz.de/10010379588
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