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person:"Goldmann, Heinz M."
~language:"eng"
~person:"Franses, Philip Hans"
~person:"Monroe, Kent B."
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Search: subject_exact:"Verkaufsförderung"
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Sales promotion
9
Verkaufsförderung
9
Consumer behaviour
5
Konsumentenverhalten
5
Preismanagement
5
Pricing strategy
5
Gerechtigkeit
3
Justice
3
Marketing
3
Sales-promotion
3
Theorie
3
Theory
3
Bayes-Statistik
2
Bayesian inference
2
Einzelhandelspreis
2
Kaufentscheidung
2
Price fairness
2
Purchase decision
2
Retail price
2
Schätzung
2
1989-1997
1
Cognition
1
Cointegration
1
Consumer attitudes
1
Customer satisfaction
1
Dynamic pricing
1
Einzelhandel
1
Estimation
1
Experiment
1
Kaufverhalten
1
Kognition
1
Kointegration
1
Kundenzufriedenheit
1
Lagermanagement
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Market research
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Market share
1
Marketing management
1
Marketingmanagement
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Marktanteil
1
Marktforschung
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Working Paper
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Goldmann, Heinz M.
Franses, Philip Hans
Monroe, Kent B.
Usman, Osly
12
Kind, Hans Jarle
10
Neslin, Scott A.
10
Foros, Øystein
9
Gedenk, Karen
9
Malik, Garima
9
Ailawadi, Kusum L.
8
Mullin, Roddy
8
Sinitsyn, Maxim
8
Breugelmans, Els
7
Jain, Amit
7
Kaiser, Harry M.
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Rajagopal
7
Belch, George E.
6
Belch, Michael A.
6
Bertini, Marco
6
Bijmolt, Tammo H. A.
6
Bogomolova, Svetlana
6
Chandon, Pierre
6
Gázquez-Abad, Juan Carlos
6
Heerde, Harald J. van
6
Johnston, Mark W.
6
Leeflang, Peter
6
Marshall, Greg W.
6
Mayzlin, Dina
6
Villas-Boas, Sofia
6
Xia, Lan
6
Zettelmeyer, Florian
6
Aydinli, Aylin
5
Bauer, Hans H.
5
Chevalier, Judith A.
5
Chugan, Pawan K.
5
Cummins, Julian
5
Dave, Dhaval
5
Dover, Yaniv
5
Fam, Kim Shyan
5
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Econometrisch Instituut <Rotterdam>
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
3
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Rotterdam Institute for Business Economic Studies
2
ERIM report series research in management
1
Econometric Institute research papers
1
Economic and business review : EBR
1
International journal of retail & distribution management
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The journal of product & brand management
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ECONIS (ZBW)
12
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1
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10
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12
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Date (oldest first)
1
It's not all about money : the role of identity in perceived fairness of targeted promotions
Xia, Lan
;
Monroe, Kent B.
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 327-339
Persistent link: https://www.econbiz.de/10011744776
Saved in:
2
When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika
;
Xia, Lan
;
Monroe, Kent B.
- In:
Economic and business review : EBR
13
(
2011
)
3
,
pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
Saved in:
3
Math anxiety and its effects on consumers' preference for price promotion formats
Suri, Rajneesh
;
Monroe, Kent B.
;
Koç, Ümit
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 271-282
Persistent link: https://www.econbiz.de/10009747851
Saved in:
4
Effects of price framing on consumers’ perceptions of online dynamic pricing practices
Weisstein, Fei L.
;
Monroe, Kent B.
;
Kukar-Kinney, Monika
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 501-514
Persistent link: https://www.econbiz.de/10010126694
Saved in:
5
A hierarchical bayes error correction model to explain dynamic effects of price changes
Fok, Dennis
;
Paap, Richard
;
Horváth, Csilla
;
Franses, …
-
2005
Persistent link: https://www.econbiz.de/10003088746
Saved in:
6
Retailers' merchandise organization and price perceptions
Suri, Rajneesh
;
Cai, Jane Zhen
;
Monroe, Kent B.
; …
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 168-179
Persistent link: https://www.econbiz.de/10009513134
Saved in:
7
A hierarchical bayes error correction model to explain dynamic effects of promotions on sales
Fok, Dennis
;
Horváth, Csilla
;
Paap, Richard
;
Franses, …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002186139
Saved in:
8
Effects of consumers' efforts on price and promotion fairness perceptions
Xia, Lan
;
Kukar-Kinney, Monika
;
Monroe, Kent B.
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003969339
Saved in:
9
The influence of pre-purchase goals in consumers' perceptions of price promotions
Xia, Lan
;
Monroe, Kent B.
- In:
International journal of retail & distribution management
37
(
2009
)
8/9
,
pp. 680-694
Persistent link: https://www.econbiz.de/10009521967
Saved in:
10
Estimating dynamic effects of promotion on interpurchase times
Paap, Richard
;
Franses, Philip Hans
-
1999
Persistent link: https://www.econbiz.de/10001432298
Saved in:
1
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