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person:"Goldmann, Heinz M."
~language:"eng"
~person:"Marshall, Greg W."
~person:"Monroe, Kent B."
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Search: subject_exact:"Verkaufsförderung"
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Sales promotion
11
Verkaufsförderung
11
Marketingmanagement
6
Consumer behaviour
5
Konsumentenverhalten
5
Preismanagement
5
Pricing strategy
5
Marketing management
4
Salespeople
4
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4
Verkauf
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Verkaufspersonal
4
Gerechtigkeit
3
Justice
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Sales-promotion
3
Beziehungsmarketing
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2
Kaufentscheidung
2
Leadership
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Price fairness
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2
Relationship marketing
2
Retail price
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Cognition
1
Consumer attitudes
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Customer satisfaction
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Dynamic pricing
1
Einzelhandel
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Kognition
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Kundenmanagement
1
Kundenzufriedenheit
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Mathematics
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Mathematik
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Online retailing
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Online-Handel
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Perception
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Goldmann, Heinz M.
Marshall, Greg W.
Monroe, Kent B.
Usman, Osly
12
Kind, Hans Jarle
10
Neslin, Scott A.
10
Foros, Øystein
9
Gedenk, Karen
9
Malik, Garima
9
Ailawadi, Kusum L.
8
Mullin, Roddy
8
Sinitsyn, Maxim
8
Breugelmans, Els
7
Jain, Amit
7
Kaiser, Harry M.
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Rajagopal
7
Belch, George E.
6
Belch, Michael A.
6
Bertini, Marco
6
Bijmolt, Tammo H. A.
6
Bogomolova, Svetlana
6
Chandon, Pierre
6
Gázquez-Abad, Juan Carlos
6
Heerde, Harald J. van
6
Johnston, Mark W.
6
Leeflang, Peter
6
Mayzlin, Dina
6
Villas-Boas, Sofia
6
Xia, Lan
6
Zettelmeyer, Florian
6
Aydinli, Aylin
5
Bauer, Hans H.
5
Chevalier, Judith A.
5
Chugan, Pawan K.
5
Cummins, Julian
5
Dave, Dhaval
5
Dover, Yaniv
5
Fam, Kim Shyan
5
Franses, Philip Hans
5
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Journal of retailing
2
Journal of the Academy of Marketing Science
2
McGraw-Hill/Irwin series in marketing
2
Economic and business review : EBR
1
International journal of retail & distribution management
1
McGraw-Hill Irwin series in marketing
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The journal of product & brand management
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ECONIS (ZBW)
13
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1
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1
It's not all about money : the role of identity in perceived fairness of targeted promotions
Xia, Lan
;
Monroe, Kent B.
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 327-339
Persistent link: https://www.econbiz.de/10011744776
Saved in:
2
When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika
;
Xia, Lan
;
Monroe, Kent B.
- In:
Economic and business review : EBR
13
(
2011
)
3
,
pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
Saved in:
3
Sales force management : leadership, innovation, technology
Johnston, Mark W.
;
Marshall, Greg W.
-
2016
-
Twelfth edition
Persistent link: https://www.econbiz.de/10012013911
Saved in:
4
Math anxiety and its effects on consumers' preference for price promotion formats
Suri, Rajneesh
;
Monroe, Kent B.
;
Koç, Ümit
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 271-282
Persistent link: https://www.econbiz.de/10009747851
Saved in:
5
Effects of price framing on consumers’ perceptions of online dynamic pricing practices
Weisstein, Fei L.
;
Monroe, Kent B.
;
Kukar-Kinney, Monika
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 501-514
Persistent link: https://www.econbiz.de/10010126694
Saved in:
6
Sales force management
Johnston, Mark W.
;
Marshall, Greg W.
-
2013
-
11. ed.
Persistent link: https://www.econbiz.de/10009728022
Saved in:
7
Retailers' merchandise organization and price perceptions
Suri, Rajneesh
;
Cai, Jane Zhen
;
Monroe, Kent B.
; …
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 168-179
Persistent link: https://www.econbiz.de/10009513134
Saved in:
8
Relationship selling
Johnston, Mark W.
-
2010
-
3. ed.
Persistent link: https://www.econbiz.de/10003795656
Saved in:
9
Effects of consumers' efforts on price and promotion fairness perceptions
Xia, Lan
;
Kukar-Kinney, Monika
;
Monroe, Kent B.
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003969339
Saved in:
10
The influence of pre-purchase goals in consumers' perceptions of price promotions
Xia, Lan
;
Monroe, Kent B.
- In:
International journal of retail & distribution management
37
(
2009
)
8/9
,
pp. 680-694
Persistent link: https://www.econbiz.de/10009521967
Saved in:
1
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