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person:"Goldmann, Heinz M."
~language:"eng"
~person:"Monroe, Kent B."
~person:"Villas-Boas, Sofia"
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Search: subject_exact:"Verkaufsförderung"
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Sales promotion
13
Verkaufsförderung
13
Consumer behaviour
8
Konsumentenverhalten
8
Preismanagement
6
Pricing strategy
6
Einzelhandelspreis
4
Retail price
4
Gerechtigkeit
3
Justice
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Theorie
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Theory
3
Alkoholfreies Getränk
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Beziehungsmarketing
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Brand
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Brand image
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Brand loyalty
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Brand management
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Kaufentscheidung
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Learning process
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Lernprozess
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Markenartikel
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Markenführung
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Markenimage
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Markentreue
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Non-alcoholic beverage
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Price fairness
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Purchase decision
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Relationship marketing
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Selling
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USA
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United States
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Verkauf
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Verkaufspersonal
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Cognition
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Consumer attitudes
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Customer satisfaction
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Dynamic pricing
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Goldmann, Heinz M.
Monroe, Kent B.
Villas-Boas, Sofia
Usman, Osly
12
Kind, Hans Jarle
10
Neslin, Scott A.
10
Foros, Øystein
9
Gedenk, Karen
9
Malik, Garima
9
Ailawadi, Kusum L.
8
Mullin, Roddy
8
Sinitsyn, Maxim
8
Breugelmans, Els
7
Jain, Amit
7
Kaiser, Harry M.
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Rajagopal
7
Belch, George E.
6
Belch, Michael A.
6
Bertini, Marco
6
Bijmolt, Tammo H. A.
6
Bogomolova, Svetlana
6
Chandon, Pierre
6
Gázquez-Abad, Juan Carlos
6
Heerde, Harald J. van
6
Johnston, Mark W.
6
Leeflang, Peter
6
Marshall, Greg W.
6
Mayzlin, Dina
6
Xia, Lan
6
Zettelmeyer, Florian
6
Aydinli, Aylin
5
Bauer, Hans H.
5
Chevalier, Judith A.
5
Chugan, Pawan K.
5
Cummins, Julian
5
Dave, Dhaval
5
Dover, Yaniv
5
Fam, Kim Shyan
5
Franses, Philip Hans
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CUDARE working paper series
3
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Economic and business review : EBR
1
International journal of industrial organization
1
International journal of retail & distribution management
1
Journal of agricultural & food industrial organization
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of product & brand management
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ECONIS (ZBW)
13
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1
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10
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13
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1
It's not all about money : the role of identity in perceived fairness of targeted promotions
Xia, Lan
;
Monroe, Kent B.
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 327-339
Persistent link: https://www.econbiz.de/10011744776
Saved in:
2
When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika
;
Xia, Lan
;
Monroe, Kent B.
- In:
Economic and business review : EBR
13
(
2011
)
3
,
pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
Saved in:
3
Sales : tests of theories on causality and timing
Berck, Peter
;
Brown, Jennifer
;
Perloff, Jeffrey M.
; …
-
2007
Persistent link: https://www.econbiz.de/10003719838
Saved in:
4
Math anxiety and its effects on consumers' preference for price promotion formats
Suri, Rajneesh
;
Monroe, Kent B.
;
Koç, Ümit
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 271-282
Persistent link: https://www.econbiz.de/10009747851
Saved in:
5
Effects of price framing on consumers’ perceptions of online dynamic pricing practices
Weisstein, Fei L.
;
Monroe, Kent B.
;
Kukar-Kinney, Monika
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 501-514
Persistent link: https://www.econbiz.de/10010126694
Saved in:
6
Effect of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003718953
Saved in:
7
Learning, forgetting, and sales
Villas-Boas, Sofia
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003718989
Saved in:
8
Retailers' merchandise organization and price perceptions
Suri, Rajneesh
;
Cai, Jane Zhen
;
Monroe, Kent B.
; …
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 168-179
Persistent link: https://www.econbiz.de/10009513134
Saved in:
9
Effects of consumers' efforts on price and promotion fairness perceptions
Xia, Lan
;
Kukar-Kinney, Monika
;
Monroe, Kent B.
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003969339
Saved in:
10
The influence of pre-purchase goals in consumers' perceptions of price promotions
Xia, Lan
;
Monroe, Kent B.
- In:
International journal of retail & distribution management
37
(
2009
)
8/9
,
pp. 680-694
Persistent link: https://www.econbiz.de/10009521967
Saved in:
1
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