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person:"Gorton, Matthew"
~person:"Eckmann, Claus"
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Perfume
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Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
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Evaluating resposes to celebrity endorsements using projective techniques
Tantiseneepong, Nisachon
;
Gorton, Matthew
;
White, John
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10009503726
Saved in:
2
Handel mit Herz und Verstand : internationale Markenführung der Douglas-Parfümerien
Aufterbeck, Heike
;
Rotermund, Michael
;
Eckmann, Claus
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 201-216)
.
2009
Persistent link: https://www.econbiz.de/10003786537
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