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person:"Grönroos, Christian"
~language:"eng"
~person:"Corsaro, Daniela"
~subject:"B-to-B-Marketing"
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Value creation
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1970-1979
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Grönroos, Christian
Corsaro, Daniela
Keränen, Joona
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Kleinaltenkamp, Michael
4
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Hinterhuber, Andreas
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Marketing theory
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Industrial marketing management : the international journal for industrial and high-tech firms
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1
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Saved in:
2
Understanding value creation in digital context : an empirical investigation of B2B
Corsaro, Daniela
;
Anzivino, Alessia
- In:
Marketing theory
21
(
2021
)
3
,
pp. 317-349
Persistent link: https://www.econbiz.de/10012608016
Saved in:
3
A service perspective on business relationships : the value creation, interaction and marketing interface
Grönroos, Christian
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 240-247
Persistent link: https://www.econbiz.de/10008934048
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