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person:"Grönroos, Christian"
~language:"eng"
~subject:"B-to-B-Marketing"
~subject:"Customer value"
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Search: subject_exact:"Value stream mapping"
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B-to-B-Marketing
Customer value
Betriebliche Wertschöpfung
18
Value creation
18
Customer integration
7
Dienstleistungsmarketing
7
Kundenintegration
7
Marketing theory
7
Marketingtheorie
7
Services marketing
7
Beziehungsmarketing
6
Relationship marketing
6
Service-Dominant Logic
6
Service-dominant logic
6
Kundenwert
5
Lieferantenmanagement
5
Supplier relationship management
5
Services
4
Dienstleistung
3
Service logic
3
Value co-creation
3
Bundling strategy
2
Consumer behaviour
2
Konsumentenverhalten
2
Leistungsbündel
2
1970-1979
1
Beyond offering value propositions
1
Bibliometrics
1
Bibliometrie
1
Business model
1
Business-to-business marketing
1
Communicating value
1
Communication
1
Consumer value
1
Consumer-dominant logic
1
Customer centricity
1
Customer data
1
Customer resource integration
1
Dienstleistungsqualität
1
Direct interaction
1
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Article
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6
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6
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English
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Grönroos, Christian
Keränen, Joona
8
Madhani, Pankaj M.
8
Kleinaltenkamp, Michael
7
Edvardsson, Bo
6
Eggert, Andreas
6
Frow, Pennie
6
Payne, Adrian
6
Gil Saura, Irene
5
Heinonen, Kristina
5
McColl-Kennedy, Janet R.
5
Shamim, Amjad
5
Aarikka-Stenroos, Leena
4
Anderson, James C.
4
Baumann, Jasmin
4
Corsaro, Daniela
4
Gallarza, Martina G.
4
Itani, Omar S.
4
Jacob, Frank
4
Le Nguyen Hau
4
Ngo, Liem Viet
4
Saarijärvi, Hannu
4
Töytäri, Pekka
4
Ahearne, Michael
3
Ahn, Jiseon
3
Busser, James A.
3
Cabiddu, Francesca
3
Cassia, Fabio
3
Christopher, Martin
3
Cossío-Silva, Francisco-José
3
Del Chiappa, Giacomo
3
Hallikas, Jukka
3
Hinterhuber, Andreas
3
Jalkala, Anne
3
Khan, Imran
3
Komulainen, Hanna
3
Le Meunier-FitzHugh, Kenneth
3
Lindgreen, Adam
3
Luu Trong Tuan
3
Maas, Peter
3
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European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Managing service quality : MSQ ; an international journal
1
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ECONIS (ZBW)
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1
Understanding the value process : value creation in a luxury service context
Holmqvist, Jonas
;
Visconti, Luca M.
;
Grönroos, Christian
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 114-126
Persistent link: https://www.econbiz.de/10012417106
Saved in:
2
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
3
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
4
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
5
Critical service logic : making sense of value creation and co-creation
Grönroos, Christian
;
Voima, Päivi
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 133-150
Persistent link: https://www.econbiz.de/10009736682
Saved in:
6
A service perspective on business relationships : the value creation, interaction and marketing interface
Grönroos, Christian
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 240-247
Persistent link: https://www.econbiz.de/10008934048
Saved in:
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