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person:"Griffith, David A."
~person:"Biswas, Abhijit"
~person:"Manrai, Ajay K."
~subject:"Advertising effects"
~subject:"Consumer behaviour"
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Advertising effects
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International marketing
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Griffith, David A.
Biswas, Abhijit
Manrai, Ajay K.
Diamantopoulos, Adamantios
12
Mooij, Marieke K. de
12
Cleveland, Mark
9
Laroche, Michel
9
Steenkamp, Jan-Benedict E. M.
9
Diehl, Sandra
8
Mueller, Barbara
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7
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6
Taylor, Charles Raymond
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Terlutter, Ralf
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Davvetas, Vasileios
5
Jakubanecs, Alexander
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Magnusson, Peter
5
Nijssen, E. J.
5
Samiee, Saeed
5
Strebinger, Andreas
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Teng, Lefa
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Batra, Rajeev
4
Bruno, Pascal
4
Cote, Joseph A.
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Jin, Byoungho
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Klein, Kristina
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Krafft, Manfred
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Okazaki, Shintaro
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Riefler, Petra
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Supphellen, Magne
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3
Alserhan, Baker Ahmad
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Bardhi, Fleura
3
Barrio-García, Salvador del
3
Bartikowski, Boris
3
Belk, Russell W.
3
Berentzen, Johannes
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Coulter, Robin A.
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Journal of global marketing
2
Journal of international consumer marketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Handbook of research in international marketing
1
International journal of business and economics
1
International marketing ; Vol. 2
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ECONIS (ZBW)
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1
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
2
New research on cross-cultural and cross-national comparisons in advertising and consumer behavior
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
Saved in:
3
International and interdisciplinary perspectives in cross-national and cross-regional research
Manrai, Ajay K.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011653847
Saved in:
4
Effect of globalization on multicultural consumer behavior
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Mady, Tarek T.
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 1-19)
.
2015
Persistent link: https://www.econbiz.de/10011396873
Saved in:
5
International and interdisciplinary perspectives in contemporary marketing : editorial
Manrai, Ajay K.
- In:
International journal of business and economics
14
(
2015
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10011316518
Saved in:
6
Cross-cultural and cross-national consumer research in the global economy of the twenty-first century
Manrai, Lalita A.
;
Manrai, Ajay K.
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 167-180
Persistent link: https://www.econbiz.de/10009270639
Saved in:
7
Special issue: International/global perspectives in cross-cultural and cross-national consumer research in the twenty-first century
Manrai, Ajay K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009270647
Saved in:
8
Examining the intricacies of promotion standardization : factors influencing advertising message and packaging
Griffith, David A.
;
Chandra, Aruna
;
Ryans, John K.
-
2008
Persistent link: https://www.econbiz.de/10003655978
Saved in:
9
International advertising research: standardization/ adaptation and the future
Ryans, John K.
;
Griffith, David A.
- In:
Handbook of research in international marketing
,
(pp. 294-309)
.
2003
Persistent link: https://www.econbiz.de/10001803910
Saved in:
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