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person:"Griffith, David A."
~person:"Keegan, Warren J."
~person:"Manrai, Ajay K."
~subject:"Strategic management"
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International marketing
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Griffith, David A.
Keegan, Warren J.
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International marketing review
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The balancing of country-based interaction orientation and marketing strategy implementation adaptation/standardization for profit growth in multinational corporations
Lee, Hannah S.
;
Griffith, David A.
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 22-37
Persistent link: https://www.econbiz.de/10012060696
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2
Change in international market strategy as a reaction to performance decline
Lages, Luis Filipe
;
Mata, José
;
Griffith, David A.
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2600-2611
Persistent link: https://www.econbiz.de/10010233138
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3
Aligning strategic orientation with local market conditions : implications for subsidiary knowledge management
Griffith, David A.
;
Kiessling, Timothy
;
Dabić, Marina
- In:
International marketing review
29
(
2012
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10009661277
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