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person:"Griffith, David A."
~person:"Kotabe, Masaaki"
~subject:"USA"
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International marketing
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Griffith, David A.
Kotabe, Masaaki
Czinkota, Michael R.
13
Ronkainen, Ilkka A.
12
Cavusgil, S. Tamer
7
Minor, Michael
6
Ball, Donald A.
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Handbook of research in international marketing
1
International marketing ; Vol. 2
1
International marketing ; Vol. V
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
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ECONIS (ZBW)
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Examining the intricacies of promotion standardization : factors influencing advertising message and packaging
Griffith, David A.
;
Chandra, Aruna
;
Ryans, John K.
-
2008
Persistent link: https://www.econbiz.de/10003655978
Saved in:
2
Corporate product policy and innovative behavior of European and Japanese multinationals: an empirical investigation
Kotabe, Masaaki
-
2006
Persistent link: https://www.econbiz.de/10003410829
Saved in:
3
State-of-the-art review of research in international marketing management
Kotabe, Masaaki
- In:
Handbook of research in international marketing
,
(pp. 3-41)
.
2003
Persistent link: https://www.econbiz.de/10001803670
Saved in:
4
Antecedents and performance implications of channel integration in foreign markets
Aulakh, Preet S.
- In:
Journal of international business studies : JIBS ; an …
28
(
1997
)
1
,
pp. 145-175
Persistent link: https://www.econbiz.de/10001221286
Saved in:
5
Global sourcing strategy : R&D, manufacturing, and marketing interfaces
Kotabe, Masaaki
-
1992
Persistent link: https://www.econbiz.de/10008730417
Saved in:
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