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person:"Griffith, David A."
~person:"Manrai, Ajay K."
~subject:"Advertising effects"
~subject:"Strategic management"
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Advertising effects
Strategic management
International marketing
34
Internationales Marketing
34
Welt
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Globalisierung
7
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Consumer behaviour
6
Cultural identity
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Market research
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Multinationales Unternehmen
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International market entry
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Griffith, David A.
Manrai, Ajay K.
Mueller, Barbara
9
Diehl, Sandra
8
Terlutter, Ralf
6
Taylor, Charles Raymond
4
Cote, Joseph A.
3
Ford, John B.
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Gnizy, Itzhak
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Pehrsson, Anders
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Ryans, John K.
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Shoham, Aviv
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Ambaye, Michele
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Cole, Catherine A.
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Cui, Geng
2
D'Alessandro, Steven
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Dekimpe, Marnik G.
2
Deleersnyder, Barbara
2
Deshpande, Sameer
2
Doherty, Anne Marie
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Ebel, Bernhard
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Erdogan, B. Zafer
2
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2
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2
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2
Kleinaltenkamp, Michael
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Köstner, Mariella
2
Lans, Ralf van der
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Handbook of research in international marketing
1
International marketing ; Vol. 2
1
International marketing review
1
Journal of business research : JBR
1
Journal of international marketing
1
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ECONIS (ZBW)
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1
The balancing of country-based interaction orientation and marketing strategy implementation adaptation/standardization for profit growth in multinational corporations
Lee, Hannah S.
;
Griffith, David A.
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 22-37
Persistent link: https://www.econbiz.de/10012060696
Saved in:
2
Change in international market strategy as a reaction to performance decline
Lages, Luis Filipe
;
Mata, José
;
Griffith, David A.
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2600-2611
Persistent link: https://www.econbiz.de/10010233138
Saved in:
3
Aligning strategic orientation with local market conditions : implications for subsidiary knowledge management
Griffith, David A.
;
Kiessling, Timothy
;
Dabić, Marina
- In:
International marketing review
29
(
2012
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10009661277
Saved in:
4
Examining the intricacies of promotion standardization : factors influencing advertising message and packaging
Griffith, David A.
;
Chandra, Aruna
;
Ryans, John K.
-
2008
Persistent link: https://www.econbiz.de/10003655978
Saved in:
5
International advertising research: standardization/ adaptation and the future
Ryans, John K.
;
Griffith, David A.
- In:
Handbook of research in international marketing
,
(pp. 294-309)
.
2003
Persistent link: https://www.econbiz.de/10001803910
Saved in:
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