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person:"Groeger, Lars"
~person:"Gu, Bin"
~person:"Zhang, Han"
~subject:"review helpfulness"
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Search: subject_exact:"Virales Marketing"
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review helpfulness
Viral marketing
24
Virales Marketing
24
Social Web
12
Social web
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11
Online-Marketing
11
Consumer behaviour
8
Konsumentenverhalten
8
Emotion
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online word-of-mouth
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online reviews
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Amazon.com Inc.
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Groeger, Lars
Gu, Bin
Zhang, Han
Yin, Dezhi
3
Bond, Samuel D.
2
Ghosh, Tathagata
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Baek, Hyunmi
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Information systems research : ISR
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ECONIS (ZBW)
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Anger in consumer reviews : unhelpful but persuasive?
Yin, Dezhi
;
Bond, Samuel D.
;
Zhang, Han
- In:
MIS quarterly
45
(
2021
)
3
,
pp. 1059-1086
Persistent link: https://www.econbiz.de/10012631406
Saved in:
2
When do consumers value positive vs. negative reviews? : an empirical investigation of confirmation bias in online word of mouth
Yin, Dezhi
;
Mitra, Sabyasachi
;
Zhang, Han
- In:
Information systems research : ISR
27
(
2016
)
1
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011460163
Saved in:
3
Anxious or angry? : effects of discrete emotions on the perceived helpfulness of online reviews
Yin, Dezhi
;
Bond, Samuel D.
;
Zhang, Han
- In:
Management information systems : mis quarterly
38
(
2014
)
2
,
pp. 539-560
Persistent link: https://www.econbiz.de/10010425066
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