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person:"Grohs, Reinhard"
~person:"Biscaia, Rui"
~person:"Bouchet, Adrien"
~person:"Glogger, Anton"
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Search: subject_exact:"Sponsorship"
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Sponsoring
33
Sponsorship
33
Sportmarketing
18
Sports marketing
18
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15
Sport
14
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11
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11
Consumer behaviour
10
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Grohs, Reinhard
Biscaia, Rui
Bouchet, Adrien
Glogger, Anton
Bruhn, Manfred
38
Cornwell, T. Bettina
33
Hermanns, Arnold
24
Jensen, Jonathan A.
23
Nufer, Gerd
22
Woisetschläger, David
20
Breuer, Christoph
15
Cobbs, Joe
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Mazodier, Marc
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Scheinbaum, Angeline Close
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Lacey, Russell
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9
Dietl, Helmut
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Astous, Alain d'
8
Backhaus, Christof
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8
Schnittka, Oliver
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Spais, George S.
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7
Bagusat, Ariane
7
Fleck-Dousteyssier, Nathalie
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Ko, Yong Jae
7
Kwak, Dae Hee
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Plewa, Carolin
7
Boronczyk, Felix
6
Bortoluzzi Dubach, Elisa
6
Burmann, Christoph
6
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6
Dalakas, Vassilis
6
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6
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6
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Journal of sport management : the official journal of the North American Society of Sport Management
6
Europäische Hochschulschriften / 5
3
European Sport management quarterly : ESMQ
2
International journal of sports marketing & sponsorship
2
Journal of business research : JBR
2
Psychology & marketing
2
Sport management review
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
European journal of marketing : EJM
1
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of Business Research
1
Marketing : ZFP ; journal of research and management
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schmalenbach business review : sbr
1
Schwerpunkt: Sportökonomik : Besprechungen, Berichte, Diskussionen
1
Sport Management Review
1
The journal of brand management : an international journal
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ECONIS (ZBW)
31
RePEc
2
USB Cologne (EcoSocSci)
2
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1
The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts
Cook, David
;
Biscaia, Rui
;
Papadas, Karolos
;
Simkin, Lyndon
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 811-832
Persistent link: https://www.econbiz.de/10014283555
Saved in:
2
Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.
;
Walkup, Brian R.
;
Bouchet, Adrien
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
Saved in:
3
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
4
A dichotomy of sport sponsorships : does the nature of competition among sponsors matter?
Doellman, Thomas W.
;
Walkup, Brian R.
;
Bouchet, Adrien
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 188-198
Persistent link: https://www.econbiz.de/10013426060
Saved in:
5
When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
Saved in:
6
Moving beyond traditional sponsorships : understanding the structure and dynamics of minority equity sponsorship agreements
Gur, Furkan Amil
;
Bouchet, Adrien
;
Walkup, Brian R.
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
9
,
pp. 1762-1786
Persistent link: https://www.econbiz.de/10013401971
Saved in:
7
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
8
Pre-empting the competition : how do shareholders view sponsorships in the sport apparel industry?
Bouchet, Adrien
;
Doellman, Thomas W.
;
Troilo, Mike
; …
- In:
Journal of sport management : the official journal of …
31
(
2017
)
3
,
pp. 275-287
Persistent link: https://www.econbiz.de/10011734786
Saved in:
9
Old and exciting? : sport sponsorship effects on brand age and brand personality
Hohenberger, Christoph
;
Grohs, Reinhard
- In:
Sport management review
23
(
2020
)
3
,
pp. 469-481
Persistent link: https://www.econbiz.de/10012295897
Saved in:
10
Drivers of brand image improvement in sports-event sponsorship
Grohs, Reinhard
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
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