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person:"Gruber, Marc"
~person:"Steiner, Michael"
~person:"Wilken, Robert"
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Search: subject_exact:"Conjoint-Analyse"
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Conjoint-Analyse
24
Conjoint analysis
23
Measurement
9
Messung
9
Theorie
9
Theory
9
Consumer behaviour
8
Konsumentenverhalten
8
Präferenztheorie
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Theory of preferences
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Conjoint Measurement
4
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Gruber, Marc
Steiner, Michael
Wilken, Robert
Huber, Frank
35
Herrmann, Andreas
28
Sattler, Henrik
28
Baier, Daniel
24
Gustafsson, Anders
24
Teichert, Thorsten
22
Goos, Peter
20
Eggers, Felix
17
Green, Paul E.
17
Steiner, Winfried J.
17
Rao, Vithala R.
15
Vandebroek, Martina
15
Allenby, Greg M.
14
Bauer, Hans H.
14
Helm, Roland
14
Brusch, Michael
13
Wedel, Michel
13
Louviere, Jordan J.
11
Lusk, Jayson L.
11
Skiera, Bernd
11
Hundsdoerfer, Jochen
10
Toubia, Olivier
10
DeSarbo, Wayne S.
9
Gaul, Wolfgang
9
Moskowitz, Howard R.
9
Shepherd, Dean A.
9
Vandebroek, Martina L.
9
Voeth, Markus
9
Backhaus, Klaus
8
Dellaert, Benedict G. C.
8
Gensler, Sonja
8
Hauser, John R.
8
Hensel-Börner, Susanne
8
Kessels, Roselinde
8
Meißner, Martin
8
Schlereth, Christian
8
Srinivasan, V.
8
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8
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Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
1
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Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
3
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2
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2
Marketing : ZFP ; journal of research and management
2
British journal of management : BJM
1
Entrepreneurial teams and new business creation
1
Entrepreneurship, theory and practice : ET & P
1
Frontiers of entrepreneurship research 2010 : proceedings of the thirtieth annual Entrepreneurship Research Conference
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Jenaer Schriften zur Wirtschaftswissenschaft
1
Journal of business venturing
1
Operations research proceedings 2002 : selected papers of the International Conference on Operations Research (SOR 2002) ; Klagenfurt, September 2 - 5, 2002 ; with 51 tables
1
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
23
USB Cologne (EcoSocSci)
2
RePEc
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1
A user's guide to the galaxy of conjoint analysis and compositional preference measurement
Steiner, Michael
;
Meißner, Martin
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
2
,
pp. 3-25
Persistent link: https://www.econbiz.de/10011873924
Saved in:
2
Preference management and unacceptable attribute levels
Steiner, Michael
;
Helm, Roland
;
Szelig, Antonia
-
2011
Persistent link: https://www.econbiz.de/10009157648
Saved in:
3
What is an attractive business opportunity? : an empirical study of opportunity evaluation decisions by technologists, managers, and entrepreneurs
Gruber, Marc
;
Kim, Sung Min
;
Brinckmann, Jan
- In:
Strategic entrepreneurship journal : SEJ
9
(
2015
)
3
,
pp. 205-225
Persistent link: https://www.econbiz.de/10011490051
Saved in:
4
Was bedeutet Internationalität in der Managementweiterbildung? : eine nachfrageorientierte Studie auf Basis von Latent-Class-Conjoint-Analysen
Schmid, Stefan
;
Wilken, Robert
;
Dammer-Henselmann, Monika
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
65
(
2013
)
3
,
pp. 249-273
Persistent link: https://www.econbiz.de/10009742955
Saved in:
5
Identifying unacceptable attribute levels in preference measurement : assessing the methodological differences between and relative performance of common methods
Steiner, Michael
;
Helm, Roland
;
Szelig, Antonia
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10009554427
Saved in:
6
Estimating willingness-to-pay with choice-based conjoint analysis : can consumer characteristics explain variations in accuracy?
Sichtmann, Christina
;
Wilken, Robert
;
Diamantopoulos, …
- In:
British journal of management : BJM
22
(
2011
)
4
,
pp. 628-645
Persistent link: https://www.econbiz.de/10009511987
Saved in:
7
How experience shapes the subjective evaluation of business opportunities
Gruber, Marc
;
Kim, Sung Min
;
Brinckmann, Jan
- In:
Frontiers of entrepreneurship research 2010 : …
,
(pp. 285-299)
.
2010
Persistent link: https://www.econbiz.de/10009244570
Saved in:
8
Venture capitalists' evaluations of start-up teams : trade-offs, knock-out criteria, and the impact of VC experience
Franke, Nikolaus
;
Gruber, Marc
;
Harhoff, Dietmar
; …
- In:
Entrepreneurial teams and new business creation
,
(pp. 60-84)
.
2009
Persistent link: https://www.econbiz.de/10003817557
Saved in:
9
Standardisierung von Werbung in Printanzeigen : der Vergleich von Studenten und Nicht-Studenten am Beispiel von Norwegen
Wilken, Robert
;
Krol, Lena
-
2008
Persistent link: https://www.econbiz.de/10003787220
Saved in:
10
Venture capitalists' evaluations of start-up teams : trade-offs, knock-out criteria, and the impact of VC experience
Franke, Nikolaus
;
Gruber, Marc
;
Harhoff, Dietmar
; …
- In:
Entrepreneurship, theory and practice : ET & P
32
(
2008
)
3
,
pp. 459-483
Persistent link: https://www.econbiz.de/10003721925
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