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person:"Häusel, Hans-Georg"
~person:"Peters, Theo"
~person:"Plassmann, Hilke"
~person:"Sánchez-Fernández, Juan"
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Search: subject_exact:"Neurowissenschaften"
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Neuroscience
31
Neurowissenschaften
31
Consumer behaviour
15
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11
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7
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7
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Häusel, Hans-Georg
Peters, Theo
Plassmann, Hilke
Sánchez-Fernández, Juan
Kenning, Peter
16
Riedl, René
13
Davis, Fred D.
10
Hubert, Anita Mirja
10
Waldman, David A.
10
Lee, Nick
9
Senior, Carl
9
Balthazard, Pierre A.
8
Dimoka, Angelika
8
Reimann, Martin
8
Becker, William J.
7
Ghadiri, Argang
7
Bagozzi, Richard P.
6
Cropanzano, Russell
6
Gutjahr, Gert
6
Hubert, Marco
6
Lindebaum, Dirk
6
Léger, Pierre-Majorique
6
Smidts, Ale
6
Vom Brocke, Jan
6
Weber, Bernd
6
Karmarkar, Uma R.
5
Randolph, Adriane B.
5
Sanfey, Alan G.
5
Scheier, Christian
5
Verbeke, Willem J. M. I.
5
Zak, Paul J.
5
Bechara, Antoine
4
Boksem, Maarten A. S.
4
Borawska, Anna
4
Boyatzis, Richard E.
4
Butler, Michael J. R.
4
Cavanaugh, J. Michael
4
Cerf, Moran
4
Giapponi, Catherine C.
4
Golden, Timothy D.
4
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Haufe-Lexware GmbH & Co. KG
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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SpringerLink / Bücher
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2
Journal of retailing and consumer services
2
Management for Professionals
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
2
Aftersales in der Automobilwirtschaft : Konzepte für Ihren Erfolg
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
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1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
31
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1
Reconsidering the path for neural and physiological methods in consumer psychology
Clithero, John A.
;
Karmarkar, Uma R.
;
Nave, Gideon
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 196-213
Persistent link: https://www.econbiz.de/10014470796
Saved in:
2
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
3
Commentaries on "Reconsidering the path for neural and physiological methods in consumer psychology"
Hutchinson, J. W.
;
Reimann, Martin
;
Knutson, Brian
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 214-221
Persistent link: https://www.econbiz.de/10014470799
Saved in:
4
Obesity and responsiveness to food marketing before and after bariatric surgery
Cornil, Yann
;
Plassmann, Hilke
;
Aron-Wisnewsky, Judith
; …
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10012815635
Saved in:
5
It is all about our impulsiveness : hw consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364464
Saved in:
6
Is it an error to communicate CSR strategies? : neural differences among consumers when processing CSR messages
Guerrero Medina, Carlos Alberto
;
Martínez-Fiestas, Myriam
- In:
Journal of business research : JBR
126
(
2021
),
pp. 99-112
Persistent link: https://www.econbiz.de/10012494235
Saved in:
7
How consumer ethnocentrism modulates neural processing of domestic and foreign products : a neuroimaging study
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171796
Saved in:
8
Pain of paying? : a metaphor gone literal ; evidence from neural and behavioral science
Mažar, Nina
;
Plassmann, Hilke
;
Robitaille, Nicole
; …
-
2016
-
Revised version of 2015/01/MKT
Persistent link: https://www.econbiz.de/10011691351
Saved in:
9
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
-
2015
-
Revised version of 2015/19/MKT
Persistent link: https://www.econbiz.de/10011565765
Saved in:
10
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
-
2015
Persistent link: https://www.econbiz.de/10010490142
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