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person:"Häusel, Hans-Georg"
~person:"Sánchez-Fernández, Juan"
~subject:"Consumer neuroscience"
~subject:"Consumer research"
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Consumer neuroscience
Consumer research
Neuroscience
11
Neurowissenschaften
11
Neuromarketing
6
Consumer behaviour
5
Konsumentenverhalten
5
Emotion
3
Advertising effects
2
Communication
2
Kommunikation
2
Werbewirkung
2
Advertising
1
Automotive services industry
1
Bank marketing
1
Bankmarketing
1
Banner ads
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand management
1
CSR messages
1
Consumer ethnocentrism
1
Consumer impulsiveness
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Country of origin
1
Customer acquisition
1
Customer satisfaction
1
Customer service
1
Designation of origin
1
Emotional branding
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Emotionale Werbung
1
Erfolgsfaktor
1
Fair-trade
1
Habits
1
Hedonic banner
1
Hedonic price index
1
Hedonischer Preisindex
1
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Häusel, Hans-Georg
Sánchez-Fernández, Juan
Boksem, Maarten A. S.
2
Casado-Aranda, Luis-Alberto
2
Ibáñez-Zapata, José-Ángel
2
Rosenstein, David
2
Smidts, Ale
2
Agarwal, Sharad
1
Andreu-Perez, Javier
1
Andréu-Abela, Jaime
1
Casado Aranda, Luis Alberto
1
Constantinides, Efthymios
1
Couwenberg, Linda E.
1
Daugherty, Terry
1
De Angelis, Matteo
1
Dietvorst, Roeland C.
1
Drummond, Mark Hamilton
1
Dutta, Tanusree
1
Ebstein, Richard B.
1
Ferreira, Caitlin
1
Ferreira, Hugo Alexandre
1
Friedman, Doron
1
Guerrero Medina, Carlos Alberto
1
Hakim, Adam
1
Herrando, Carolina
1
Hoffman, Ernest
1
Hsu, Ming
1
Hubert, Anita Mirja
1
Hubert, Marco
1
Jiménez Martínez, Julio
1
Kennedy, Kathleen
1
Klorfeld, Shira
1
Krampe, Caspar
1
Levy, Dino J.
1
Linzmajer, Marc
1
Liébana-Cabanillas, F. J.
1
Martins, Marisa
1
Martín de Hoyos, María José
1
Martínez-Fiestas, Myriam
1
Mehlhose, Clara M.
1
Meyerding, Stephan G. H.
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Journal of retailing and consumer services
2
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
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ECONIS (ZBW)
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1
It is all about our impulsiveness : hw consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364464
Saved in:
2
Is it an error to communicate CSR strategies? : neural differences among consumers when processing CSR messages
Guerrero Medina, Carlos Alberto
;
Martínez-Fiestas, Myriam
- In:
Journal of business research : JBR
126
(
2021
),
pp. 99-112
Persistent link: https://www.econbiz.de/10012494235
Saved in:
3
How consumer ethnocentrism modulates neural processing of domestic and foreign products : a neuroimaging study
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171796
Saved in:
4
The contribution of neuroscience to consumer research : a conceptual framework and empirical review
Solnais, Céline
;
Andreu-Perez, Javier
; …
- In:
Journal of economic psychology : research in economic …
36
(
2013
),
pp. 68-81
Persistent link: https://www.econbiz.de/10009751686
Saved in:
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