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person:"Haase, Michaela"
~person:"Ang, Chinhui"
~person:"Brown, Stephen Walter"
~subject:"Dienstleistungsmarketing"
~subject:"Services marketing"
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Dienstleistungsmarketing
Services marketing
Service-Dominant Logic
4
Service-dominant logic
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Haase, Michaela
Ang, Chinhui
Brown, Stephen Walter
Vargo, Stephen L.
8
Lusch, Robert F.
7
Edvardsson, Bo
4
Akaka, Melissa Archpru
3
Baglieri, Enzo
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Alexander Joseph Ibnu Wibowo
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International journal of contemporary hospitality management
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Business co-creation for service innovation in the hospitality and tourism industry
Chen, Ja-Shen
;
Kerr, Don
;
Chou, Cindy Yunhsin
;
Ang, Chinhui
- In:
International journal of contemporary hospitality management
29
(
2017
)
6
,
pp. 1522-1540
Persistent link: https://www.econbiz.de/10011732172
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2
Service-dominant logic for marketing : Konsequenzen des Sichtweisenwechsels in der Marketingtheorie für die Marketingethik
Haase, Michaela
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
2
,
pp. 98-110
Persistent link: https://www.econbiz.de/10009161452
Saved in:
3
An expanded and strategic view of discontinuous innovations : deploying a service-dominant logic
Michel, Stefan
;
Brown, Stephen Walter
;
Gallan, Andrew S.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 54-66
Persistent link: https://www.econbiz.de/10003679873
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