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person:"Haase, Michaela"
~person:"Athanasula-Reppa, Anastasia"
~person:"Bridson, Kerrie"
~subject:"Dienstleistungsmarketing"
~subject:"Services marketing"
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Services marketing
Service-Dominant Logic
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Haase, Michaela
Athanasula-Reppa, Anastasia
Bridson, Kerrie
Vargo, Stephen L.
8
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Marketing : ZFP ; journal of research and management
1
The journal of services marketing
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ECONIS (ZBW)
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Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
2
Co-production of service experiences : insights from the cultural sector
Minkiewicz, Joanna
;
Bridson, Kerrie
;
Evans, Jody
- In:
The journal of services marketing
30
(
2016
)
7
,
pp. 749-761
Persistent link: https://www.econbiz.de/10011590919
Saved in:
3
Service-dominant logic for marketing : Konsequenzen des Sichtweisenwechsels in der Marketingtheorie für die Marketingethik
Haase, Michaela
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
2
,
pp. 98-110
Persistent link: https://www.econbiz.de/10009161452
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