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person:"Haase, Michaela"
~person:"Barrios, Andrés"
~person:"Vargo, Stephen L."
~subject:"Dienstleistungsmarketing"
~subject:"Services marketing"
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Dienstleistungsmarketing
Services marketing
Service-Dominant Logic
52
Service-dominant logic
52
Marketing theory
26
Marketingtheorie
26
Betriebliche Wertschöpfung
18
Value creation
18
Beziehungsmarketing
11
Relationship marketing
11
Dienstleistung
10
Services
9
Customer integration
7
Institutional economics
7
Institutionenökonomik
7
Institutions
7
Kundenintegration
7
Theory
6
Innovation
5
Marketing management
5
Marketingmanagement
5
Ecosystems
4
Theorie
4
Dienstleistungssektor
3
Innovation management
3
Innovationsmanagement
3
Product
3
Produkt
3
S-D logic
3
Service ecosystems
3
Service industry
3
Strategisches Management
3
service-dominant logic
3
Absatz
2
Business network
2
Co-creation
2
Competitive advantage
2
Complex systems
2
Consumer behaviour
2
Criticism
2
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English
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Haase, Michaela
Barrios, Andrés
Vargo, Stephen L.
Lusch, Robert F.
7
Edvardsson, Bo
4
Akaka, Melissa Archpru
3
Baglieri, Enzo
3
Alexander Joseph Ibnu Wibowo
2
Barile, Sergio
2
Chathoth, Prakash K.
2
Furrer, Olivier
2
Grönroos, Christian
2
Harrington, Robert J.
2
Hughes, Tim
2
Mason, Chris
2
Tsiotsou, Rodoula H.
2
Aarikka-Stenroos, Leena
1
Abela, Andrew V.
1
Albinsson, Pia A.
1
Alford, John
1
Amelia, Novi
1
Ang, Chinhui
1
Anker, Thomas Boysen
1
Arnould, Eric J.
1
Athanasula-Reppa, Anastasia
1
Bacile, Todd J.
1
Baek, Wooyeul
1
Baker, Jonathan J.
1
Balaraman, Pravin
1
Ballantyne, David
1
Barrutia, José M.
1
Bateman, Nicola
1
Bhanja, Nivedita
1
Birgelen, Marcel van
1
Bloemer, Johanna M.
1
Bradshaw, Alan
1
Bridson, Kerrie
1
Brodie, Roderick J.
1
Brown, Stephen Walter
1
Budi Suharjo
1
Bueddefeld, Jill N. H.
1
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The journal of services marketing
2
Information systems and e-business management : ISeB
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
Major theoretical debates and contemporary issues in marketing theory
1
Managing consumer services : factory or theater?
1
Marketing : ZFP ; journal of research and management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
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ECONIS (ZBW)
10
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1
From service to social innovation with a service-dominant logic approach
Barrios, Andrés
;
Camacho, Sonia
;
Estrada-Mejia, Catalina
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 201-215
Persistent link: https://www.econbiz.de/10013542925
Saved in:
2
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
Saved in:
3
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
4
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
5
Technology as an operant resource in service (eco)systems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
Information systems and e-business management : ISeB
12
(
2014
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10010392569
Saved in:
6
Transitioning to value co-development
Sebastiani, Roberta
;
Corsaro, Daniela
;
Vargo, Stephen L.
- In:
Managing consumer services : factory or theater?
,
(pp. 131-149)
.
2014
Persistent link: https://www.econbiz.de/10010478144
Saved in:
7
Service-dominant logic for marketing : Konsequenzen des Sichtweisenwechsels in der Marketingtheorie für die Marketingethik
Haase, Michaela
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
2
,
pp. 98-110
Persistent link: https://www.econbiz.de/10009161452
Saved in:
8
Service-dominant logic : a guiding framework for inbound marketing
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
6
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003912456
Saved in:
9
Service-dominant logic : reactions, reflections and refinements
Lusch, Robert F.
;
Vargo, Stephen L.
-
2008
Persistent link: https://www.econbiz.de/10003610501
Saved in:
10
Service-dominant logic : continuing the evolution
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003679216
Saved in:
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