Transitioning to value co-development
Year of publication: |
2014
|
---|---|
Authors: | Sebastiani, Roberta ; Corsaro, Daniela ; Vargo, Stephen L. |
Published in: |
Managing consumer services : factory or theater?. - Cham : Springer, ISBN 978-3-319-04288-6. - 2014, p. 131-149
|
Subject: | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Service-Dominant Logic | Service-dominant logic | Dienstleistungsmarketing | Services marketing | Prozessmanagement | Business process management |
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