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person:"Haase, Michaela"
~person:"Barrutia, José M."
~subject:"Dienstleistungsmarketing"
~subject:"Marketing theory"
~subject:"Services marketing"
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Search: subject_exact:"S-d logic"
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Dienstleistungsmarketing
Marketing theory
Services marketing
Service-Dominant Logic
6
Service-dominant logic
6
Marketingtheorie
4
Customer integration
3
Customer satisfaction
3
Kundenintegration
3
Kundenzufriedenheit
3
Betriebliche Wertschöpfung
2
Beziehungsmarketing
2
E-commerce
2
Electronic Commerce
2
Relationship marketing
2
Value creation
2
service-dominant logic
2
Bibliometrics
1
Bibliometrie
1
Business network
1
Co-creation
1
Consumer behaviour
1
Customer value
1
Dienstleistungsqualität
1
Erfolgsfaktor
1
Ethics
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Ethik
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Expertise
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Holiday behaviour
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Konsumentenverhalten
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Kundenwert
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Mental time travel
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Online retailing
1
Online-Handel
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Pre-travel
1
Resource integration
1
Resource-based view
1
Ressourcenorientierter Ansatz
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Service logic
1
Service quality
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Haase, Michaela
Barrutia, José M.
Vargo, Stephen L.
27
Lusch, Robert F.
20
Akaka, Melissa Archpru
9
Edvardsson, Bo
5
Grönroos, Christian
4
Gummerus, Johanna
4
Arnould, Eric J.
3
Baglieri, Enzo
3
Ballantyne, David
3
Brodie, Roderick J.
3
Busser, James A.
3
Dahl, Andrew J.
3
Frow, Pennie
3
Hughes, Tim
3
Hunt, Shelby D.
3
Koskela-Huotari, Kaisa
3
Löbler, Helge
3
Payne, Adrian
3
Peltier, James
3
Ranjan, Kumar Rakesh
3
Read, Stuart
3
Shulga, Lenna V.
3
Skålén, Per
3
Tsiotsou, Rodoula H.
3
Wieland, Heiko
3
Aarikka-Stenroos, Leena
2
Aitken, Robert
2
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
2
Andreini, Daniela
2
Andreu, Luisa
2
Barile, Sergio
2
Bradshaw, Alan
2
Brown, Stephen
2
Chathoth, Prakash K.
2
Corsaro, Daniela
2
Dai, Hua
2
Eggert, Andreas
2
Ehrenthal, Joachim
2
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Die Betriebswirtschaft : DBW
1
Electronic commerce research
1
Journal of service research : JSR
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
4
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1
Resources for value co-creation in e-commerce : a review
Paredes, Mario R.
;
Barrutia, José M.
;
Echebarria, Carmen
- In:
Electronic commerce research
14
(
2014
)
2
,
pp. 111-136
Persistent link: https://www.econbiz.de/10010404458
Saved in:
2
Electronic service quality and value : do consumer knowledge-related resources matter?
Barrutia, José M.
;
Gilsanz, Ainhize
- In:
Journal of service research : JSR
16
(
2013
)
2
,
pp. 231-246
Persistent link: https://www.econbiz.de/10009774866
Saved in:
3
S-D logic as an example of non-cumulative scientific progress in the marketing discipline
Haase, Michaela
;
Kleinaltenkamp, Michael
- In:
Die Betriebswirtschaft : DBW
73
(
2013
)
2
,
pp. 95-112
Persistent link: https://www.econbiz.de/10009727067
Saved in:
4
Service-dominant logic for marketing : Konsequenzen des Sichtweisenwechsels in der Marketingtheorie für die Marketingethik
Haase, Michaela
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
2
,
pp. 98-110
Persistent link: https://www.econbiz.de/10009161452
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