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person:"Haase, Michaela"
~person:"Bridson, Kerrie"
~subject:"Dienstleistungsmarketing"
~subject:"Service-Dominant Logic"
~subject:"Services marketing"
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Dienstleistungsmarketing
Service-Dominant Logic
Services marketing
Service-dominant logic
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2
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Haase, Michaela
Bridson, Kerrie
Vargo, Stephen L.
48
Lusch, Robert F.
35
Edvardsson, Bo
18
Akaka, Melissa Archpru
13
Barile, Sergio
9
Ng, Irene
9
Polese, Francesco
9
Grönroos, Christian
8
Koskela-Huotari, Kaisa
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Mele, Cristina
8
Tronvoll, Bård
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7
Löbler, Helge
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Saviano, Marialuisa
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Drengner, Jan
6
Skålén, Per
6
Woratschek, Herbert
6
Brodie, Roderick J.
5
Böhmann, Tilo
5
Frow, Pennie
5
Hilton, Toni
5
Horbel, Chris
5
Osborne, Stephen P.
5
Wieland, Heiko
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Barrutia, José M.
4
Colurcio, Maria
4
Corsaro, Daniela
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Dahl, Andrew J.
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Gummerus, Johanna
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Gummesson, Evert
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Helkkula, Anu
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Lappalainen, Inka
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Parida, Vinit
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Die Betriebswirtschaft : DBW
1
Journal of marketing management : MM
1
Marketing : ZFP ; journal of research and management
1
The journal of services marketing
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ECONIS (ZBW)
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Co-production of service experiences : insights from the cultural sector
Minkiewicz, Joanna
;
Bridson, Kerrie
;
Evans, Jody
- In:
The journal of services marketing
30
(
2016
)
7
,
pp. 749-761
Persistent link: https://www.econbiz.de/10011590919
Saved in:
2
How do consumers co-create their experiences? : an exploration in the heritage sector
Minkiewicz, Joanna
;
Evans, Jody
;
Bridson, Kerrie
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 30-59
Persistent link: https://www.econbiz.de/10010338665
Saved in:
3
S-D logic as an example of non-cumulative scientific progress in the marketing discipline
Haase, Michaela
;
Kleinaltenkamp, Michael
- In:
Die Betriebswirtschaft : DBW
73
(
2013
)
2
,
pp. 95-112
Persistent link: https://www.econbiz.de/10009727067
Saved in:
4
Service-dominant logic for marketing : Konsequenzen des Sichtweisenwechsels in der Marketingtheorie für die Marketingethik
Haase, Michaela
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
2
,
pp. 98-110
Persistent link: https://www.econbiz.de/10009161452
Saved in:
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