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person:"Hafkemeyer, Lutz"
~person:"Laussel, Didier"
~subject:"Media economics"
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Media economics
Fernsehprogramm
9
Television programme
9
Theorie
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Theory
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Fernsehwerbung
3
Nash equilibrium
3
Nash-Gleichgewicht
3
Product Placement
3
Product placement
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Sport
3
Sportmarketing
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Sports marketing
3
Television advertising
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Consumer behaviour
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Fernsehen
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Konsumentenverhalten
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Scheduling problem
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Scheduling-Verfahren
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Sports
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Sports economics
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Sportökonomik
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Competitive strategy
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Contract
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Deutschland
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Distribution channel
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Extensive form game
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Extensives Spiel
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Germany
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Medienökonomik
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Performance incentive
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Die mediale Vermarktung des Sports : Strategien und Institutionen
Hafkemeyer, Lutz
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2003
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1. Aufl
Persistent link: https://www.econbiz.de/10001763427
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