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person:"Halfmann, Marion"
~person:"Black, Iain R."
~source:"econis"
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Search: subject_exact:"Plakatwerbung"
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Halfmann, Marion
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of marketing communications
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ECONIS (ZBW)
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Spektakuläre Markeninszenierungen durch Sensation Marketing
Halfmann, Marion
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2012/13
),
pp. 73-89
Persistent link: https://www.econbiz.de/10010126239
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Fly-posting : an exploration of a "controversial" medium
Black, Iain R.
;
Nevill, Iain
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 209-226
Persistent link: https://www.econbiz.de/10003897658
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