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person:"Hang, Haiming"
~person:"An, Soontae"
~person:"Mau, Gunnar"
~person:"Poels, Karolien"
~subject:"Advertising"
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Advertising
Computerspiel
14
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14
Advertising effects
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Hang, Haiming
An, Soontae
Mau, Gunnar
Poels, Karolien
Buijzen, Moniek
4
Evans, Nathaniel J.
4
Reijmersdal, Eva A. van
4
Terlutter, Ralf
4
Vashisht, Devika
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Hoy, Mariea Grubbs
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Herrewijn, Laura
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Hudders, Liselot
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Hwang, Yongjin
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Nelson, Michelle R.
2
Panic, Katarina
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Pillai, Sreejesh S.
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Steffen, Celina
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Journal of advertising : official publication of the American Academy of Advertising
4
International journal of advertising : the quarterly review of marketing communications
3
Cutting edge international research
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
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1
Play, flow and buy? : influence of players' experiences on consumption-relevant behaviour
Steffen, Celina
;
Schramm-Klein, Hanna
;
Mau, Gunnar
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
4
,
pp. 188-200
Persistent link: https://www.econbiz.de/10011561016
Saved in:
2
Children's advertising literacy for advergames : perception of the game as advertising
An, Soontae
;
Jin, Hyun Seung
;
Park, Eun Hae
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 63-72
Persistent link: https://www.econbiz.de/10010344086
Saved in:
3
Advertising or games? : advergames on the internet gaming sites targeting children
An, Soontae
;
Kang, Hann
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 509-532
Persistent link: https://www.econbiz.de/10010412890
Saved in:
4
Play Buddies or Space Invaders? : player's attitudes toward in-game advertising
Poels, Karolien
;
Janssens, Wim
;
Herrewijn, Laura
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 204-218
Persistent link: https://www.econbiz.de/10009778524
Saved in:
5
Who is the loser when I lose the game? : does losing an advergame have a negative impact on the perception of the brand?
Steffen, Celina
;
Mau, Gunnar
;
Schramm-Klein, Hanna
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 183-195
Persistent link: https://www.econbiz.de/10009778528
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6
Putting brands into play : how game difficulty and player experiences influence the effectiveness on in-game advertising
Herrewijn, Laura
;
Poels, Karolien
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 17-44
Persistent link: https://www.econbiz.de/10009722525
Saved in:
7
The implicit influence of bimodal brand placement on children : information integration or information interference?
Hang, Haiming
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 465-484
Persistent link: https://www.econbiz.de/10009581819
Saved in:
8
Mitigating the effects of advergames on children : do advertising breaks work?
An, Soontae
;
Stern, Susannah
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
Saved in:
9
Game outcome and in-game advertising effects
Mau, Gunnar
;
Silberer, Günter
;
Gödecke, Janin
- In:
Cutting edge international research
,
(pp. 159-170)
.
2010
Persistent link: https://www.econbiz.de/10003985173
Saved in:
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