//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Haus, Reinhard"
~person:"Baack, Daniel W."
~person:"Casper, Jeff"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Lichtwerbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Außenwerbung
3
Outdoor advertising
3
Advertising
1
Advertising effects
1
Brand management
1
Cognition
1
Consumer behaviour
1
Creativity
1
Cultural heritage
1
Kognition
1
Konsumentenverhalten
1
Kreativität
1
Kulturgüter
1
Markenführung
1
Perception
1
Visual perception
1
Visuelle Wahrnehmung
1
Wahrnehmung
1
Werbewirkung
1
Werbung
1
attention
1
billboards
1
creativity
1
out-of-home advertising
1
recognition
1
visual saliency
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
2
German
1
Author
All
Haus, Reinhard
Baack, Daniel W.
Casper, Jeff
Sander, Matthias
4
Wilson, Rick T.
4
Krieger, Kai Harald
3
Meurs, Lex van
3
Buczyński, Mateusz
2
Budziński, Wiktor
2
Bylicki, Michał
2
Czajkowski, Mikołaj
2
Klerkx, Mandy
2
Michelis, Daniel
2
Taylor, Charles Raymond
2
Till, Brian
2
Abhishek
1
Afrashteh, Amir Aslani
1
Alavijeh, Mohammad Reza Karimi
1
Almer, Alexander
1
Anesbury, Zachary
1
Aristoff, Mandy
1
Bae, Young Han
1
Belk, Russell W.
1
Berger, Thomas
1
Beyer, Gilbert
1
Bhargava, Mukesh
1
Bhatia, Tej K.
1
Black, Iain R.
1
Brakus, J. Joško
1
Butz, Andreas
1
Cardoso, Jorge C. S.
1
Caspar, Volker
1
Chapman, Kathleen
1
Cheung, Wing Yi
1
Childs, Michelle L.
1
Cho, Chang-Hoan
1
Coleman, Renita
1
Cronin, Anne M.
1
Dennis, Charles
1
Draskowitsch, Klaus
1
Döbelt, Susen
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of location and visual saliency in capturing attention to outdoor advertising
Wilson, Rick T.
;
Casper, Jeff
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 259-273
Persistent link: https://www.econbiz.de/10011595664
Saved in:
2
Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
Saved in:
3
Aussenwerbung im historischen Stadtraum
Haus, Reinhard
;
Stotz, Alexander
- In:
Kreativwirtschaft : Design, Mode, Medien, Games, …
,
(pp. 182-187)
.
2011
Persistent link: https://www.econbiz.de/10009236102
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->