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person:"Heim, Andreas"
~person:"Beuttenmuller, Paul"
~person:"El-Omari, Hussein Abdulla"
~subject:"Television set"
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Heim, Andreas
Beuttenmuller, Paul
El-Omari, Hussein Abdulla
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Global journal of business research : GJBR
1
Handbook of contemporary marketing in China : theories and practices
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Marketing strategy of a Chinese TV manufacturer : the case of Konka
Fetscherin, Marc
;
Beuttenmuller, Paul
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 243-261)
.
2011
Persistent link: https://www.econbiz.de/10008987099
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2
Opinion leaders and their influence on consumer purchasing behavior in Saudi Arabia
El-Omari, Hussein Abdulla
;
Shane, H. Martin
- In:
Global journal of business research : GJBR
4
(
2010
)
4
,
pp. 51-70
Persistent link: https://www.econbiz.de/10008807869
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3
Loewe : Aufbau einer Premium-Position in technik- und preisgetriebenem Marktumfeld
Rutenbeck, Henrik
;
Bald, Thorsten
;
Kindervater, Jürgen
; …
- In:
Das Diktat der Markenführung : 11 Thesen zur …
,
(pp. 3-38)
.
2009
Persistent link: https://www.econbiz.de/10003872063
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